I’m discovering that joining Instagram was one of the better social media moves I’ve made. It’s quick and visual, and we all do like that. I should’ve signed up to it ages ago.
Thus how we learn. Using Instagram has also reinforced something else to me. Instagram is mostly photos, whereas a blog like this is naturally mostly words.
Which is why I’ve become ever-increasingly conscious of the first-time visitor. Not that I’m unconcerned about long-time followers, far from it. However, like “old friends” who know you pretty well, you hope one “mediocre” blog moment isn’t likely to cause long-time followers never to return.
Yet with the likes of Instagram running social media riot out there, what makes an “old-fashioned” blog appealing enough for visitors to return to regularly? This is especially tough for a writer. (We tend to be, uh, “wordy.”) And I’ve previously discussed our “shortening attention spans.”
A daily blog is also navigating a minefield in terms of knowing how always to hit the right “pitch” for readers. One example. I happened upon another writer’s blog recently and the first post I encountered was a long one overflowing with praise for some “entertainer” who, frankly, I can’t stand. I think the person is an obnoxious, minor-talent regardless of the number of awards he’s handed. You couldn’t PAY ME to watch anything he does.
So within about half a dozen sentences, I’d had more than enough. Everyone is entitled to their personal tastes, of course. For instance, I like Bogart, and have mentioned that here. But I also know full-well that not everyone else out there does.
That post turned me off that blog and writer a bit – not permanently, but just a little bit. However, I’ll go back. Yet am I uncommon in granting someone new to me a “second social media chance” like that?
I hope not, but that experience led me to remind myself to be careful about firing off “controversial” or “divisive” opinions on here. I’m approaching nearly three years’ of posts on a huge variety of topics, but any “current” one is potentially the first time someone will venture in here. As the old saying goes, we never get a second chance to make a good first impression.
And that includes on the Internet. 🙂