You may know by now that the U.S.A. went out of the World Cup Tuesday in a thriller, losing to Belgium 1-2 in extra time.
Had a late corner kick while the game was 0-0 landed in front of world-class striker Clint Dempsey (instead of someone else who proceeded to make a meal of the best goal scoring chance the U.S. had had all game), it would almost surely have ended up in the back of the net – and the U.S. would have been improbable 1-0 winners. For through 90 minutes goalkeeper Tim Howard had kept the U.S. in the game. If he had not made the saves he had been forced to make by a lackluster (and at times simply outplayed) defense, the U.S. might have lost by a lot more than one goal.
Throughout the tournament, playing every game hard until the last whistle, the U.S. team had kept American fans in their seats. The country clearly appreciated the effort and entertainment. The U.S. Embassy in London even tweeted this today:
The growing U.S. interest in soccer is not being lost on marketers and companies. They see it; that’s their job. For instance, if you had looked yesterday to a book a flight on Emirates, this was the U.S. homepage that greeted you:
That’s not something you see every day. One suspects quite a few other advertisers might also like to see the next U.S. men’s World Cup broadcast on free-to-air U.S. network TV, rather than niche sports ESPN. Uh, and by “network TV” I mean not just in Spanish. 😉