Although it had shown the Algeria v. South Korea match earlier, ABC in the U.S. chose not to broadcast the U.S. v. Portugal game. Thus U.S. television network priorities. It relegated the U.S. game to cable sports channel ESPN – which is majority-owned by the Disney Company, which also owns ABC.
Our rental house does not have ESPN, so we watched the game on free to air, Spanish-language, Univision. Thank God for Univision. Our Spanish isn’t great, but you did not have to be Spanish-fluent to have understood what was going on when “GOOOOOOOOOOOOOOOAL!” was screamed out by the play-by-play guy.
Speaking to my Dad in Pennsylvania yesterday, he said the coverage on ESPN – a supposedly cutting edge sports channel – was itself irritatingly subpar. He told me the announcers’ voices were not even in synch with the action on the pitch for the entire game. Frankly, if we had had ESPN I might have watched the game on Univision anyway…. just to not give Disney/ABC’s ESPN the rating.
Sunday seemed to demonstrate that while increasing numbers of Americans now do get soccer, U.S. network TV executives clearly still don’t see it as mainstream. While the game did garner big ratings on their ESPN, it would have of course drawn even a larger audience on free to air ABC. They had this generation’s U.S. 1980 Winter Olympics hockey team playing World Cup soccer on Sunday at 6pm ET, and they didn’t realize it:
Then again, maybe ABC’s “World News” got the network more viewers at 6pm? Based on what I’ve seen of it, though, that program has not contained much that could be honestly termed “world” or “news” since Peter Jennings. It’s little more than a couple of quick headlines followed by vacuous gossip and tabloid features that is passed off to viewers – and presumably the Federal Communications Commission (FCC) – as “news.”