“Portraiture? A splendid idea, Mr. Selfridge.”

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Here’s a trip down British memory lane. My mother-in-law found a sheet of various, tiny photographs of herself taken, uh, rather a while ago. Studying them, my niece (her 16 year old granddaughter), asked, “Is that you?”

We all change of course. 😉 Anyway, starting with the cover, here’s the brochure. My mother-in-law was given this in the hope she’d order enlargements; but she did not. However, she happened to have kept the clean brochure ever since. Click on them to enlarge my iPhone photo of each page. A bit of history:


Note the date. It’s for April 1961:


From our 2014, the rather “highbrow” language used to describe the products can be a rather amusing read. To get the full impact, you really must speak “plummy” and read it aloud. My wife did so – and did it so well, we all almost fell over laughing: “‘En Vogue’ is the new style that has met with so much favour on the Continent and in America.”:


Note the currency. It was before UK decimalization. There were still shillings:


Finally, notice also where she had her photo sheet taken. It’s stamped on the top right hand corner: Selfridges, on Oxford Street. 🙂

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